The Kimye Effect

Kim Kardashian may feel like the luckiest girl in the world. Her dream of one day gracing the cover of the Guru of fashion magazines has finally come true and according to Anna Wintour, her decision was not based on Kanye West's plea but simply because of Kimye's popularity in the media and society. In a statement she wrote:

"Part of the pleasure of editing Vogue, one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it. I think we can all agree on the fact that that role is currently being played by Kim and Kanye to a T. (Or perhaps that should be to a K?)

As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it; you may have read that Kanye begged me to put his fiancée on Vogue’s cover. He did nothing of the sort. The gossip might make better reading, but the simple fact of the matter is that it isn’t true.

There’s barely a strand of the modern media that the Kardashian Wests haven’t been able to master, and for good reason: Kanye is an amazing performer and cultural provocateur, while Kim, through her strength of character, has created a place for herself in the glare of the world’s spotlight, and it takes real guts to do that."

—Anna Wintour

And the Gawds have spoken...

More photos from the spread

check out the behind-the-scenes video below