Saturday, March 29, 2014

Pharrell & Adidas Collaborate on New Deal

The well-known style icon and the Adidas brand confirmed that they would be partnering to bring the collection out in Summer 2014. The apparel line will include Pharrell's Bionic Yarn; which uses debris from the Ocean and turns it into usable materials.


 Pharrell is definitely not new to the fashion world having collaborated with Reebok in the past for his popular Ice Cream sneaker line, as well as Louis Vuitton, A Bathing Ape, Billionaire Boys Club, and the list goes on. Aside from their partnership, both Adidas and Pharrell are pushing fashion envelopes working on other projects. Pharrell teamed up with Uniqlo to launch a collection in association with his I AM OTHER collective. The collection will include t-shirts and caps for both men and women and is available mid-April 2014. Adidas is not new to signing on big names for collaborations. They have worked with Stella McCartney, Yohji Yamamoto and they recently shook the fashion world up when they announced back in December that they would be partnering up with Kanye West. The fans are excited to see what both of these fashion icons produce with the German Sports Brand. Who do you think will push the fashion envelope more between Pharrell and Kanye West? If you could have either one style you, who would you choose?










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